Fifty years ago it was normal to see cartoon advertisements pumping Big Tobacco’s message to the youth of America. Smoking is cool, everyone is doing it and you should too. Television and radio were primarily the two main sources of advertising back then, and they were mightily effective.
An entire generation got hooked on cigarettes. That same generation is now fighting cardiovascular and respiratory disease, cancer and other health risks associated with breathing in toxic chemicals day in and day out.
Fast forward to today and smoking is almost taboo. It’s banned in different public locations, while marketing campaigns discussing its inherent danger fill the airwaves.
Yet the change comes too late for many who were inspired by the Marlboro Man or Joe Cool at an early age.
We know that smoking and alcohol are dangerous. They require regulation.
But now there’s a new killer on the block and we’re feeding it to you youth by the spoonful day in and day out.
And that killer is sugar.